نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The divergence of the media and communication components of the Ministry of Health,Treatment and Medical Education has caused the creation of a favorable media mix and content in the media portfolio of the Ministry of Health,Treatment and Medical Education do not form in relation to health and social welfare.This causes the achievement of the high goals of this organization in the field of media,such as creating and strengthening public solidarity,constructive information,correct guidance of public opinion against diseases and illnesses such as Covid-19,education and cultural building,sometimes fail.The purpose of this research is to design a media policy model in the field of health and social welfare of the Ministry of Health and Medical Education and to analyze the factors affecting the model.In this research, focusing on the theoretical foundations related to the research and explaining the design requirements of the model, identifying the components of the components and the relationships between them, how to implement the policy model,and the appropriate model is proposed.This research is grounded theory in terms of implementation method and it is a qualitative type that was conducted with the technique of targeted and in-depth interviews. In terms of the implementation method, this research is grounded theory,of the qualitative type,which was conducted with the technique of targeted and in-depth interviews.The results showed that the media policy model approach can be considered as a system or efficiency system The research model with 9 dimensions, 35 components and 140 indicators based on research findings has been identified and proposed.
کلیدواژهها English