The changing and dynamic environment has caused organizations to constantly look for a way to improve their performance for survival and success, and as a result, investigate newer variables and factors. Meanwhile, it is necessary to pay attention to strategic entrepreneurship and marketing capabilities to improve performance.
Therefore, the current research was conducted with the aim of investigating the impact of strategic entrepreneurship and marketing capabilities on the performance of the organization with the mediating role of competitiveness in Tos Industrial Town of Mashhad. The research method is applied in terms of purpose and descriptive-correlation in terms of implementation method. The statistical population in this research is the managers of the companies located in Tos Industrial Town of Mashhad, whose number is 460, and the sample size equal to 210 was selected by simple random sampling method.The tools used in this research were standard questionnaires about research variables. In order to determine the validity of the questionnaires, the questionnaires were given to experts and knowledgeable people in the research issues to express their opinions. The reliability of the questionnaire was also obtained using Cronbach's alpha coefficient above 0.7, which means that the tool has adequate reliability. In this research, descriptive and inferential statistics methods were used to analyze the data.First, in order to analyze the demographic characteristics of the target sample, the parameters of descriptive statistics, including frequency tables and graphs, were used in the test of research hypotheses, using PLS software, using structural equations and confirmatory factor analysis. The results showed that strategic entrepreneurship and marketing capabilities have an impact on the organization's performance. Also, competitiveness mediates the impact of strategic entrepreneurship and marketing capabilities on organizational performance.